Digital Media & Marketing Manager
Classification Exempt
Reports to Director of Operations
Summary/Objective
Hillcrest Platte County is seeking a Digital Media & Marketing Manager to lead the organization’s digital
storytelling, content production and marketing, public relations, paid media execution, and website
updates and maintenance. This is a hands-on, senior-level role that requires both strong creative
execution and strategic oversight. The ideal candidate thrives in producing high-quality content while
also leading and supervising a small communications team, ensuring consistency and excellence across
multi-channel marketing efforts within a mission-driven environment. In addition, this role supports
marketing and communications efforts for public relations initiatives, organizational events, and HPC
Thrift Shops, while acting as a key connector between administrative departments, thrift store locations,
and community partners.
Essential Functions
This position is responsible for building and managing HPC’s communications and marketing ecosystem,
including:
1. Guidance and supervision of marketing team members across locations
2. Content creation (digital and print), strategy, and execution across social media platforms:
Facebook, Instagram, Threads, LinkedIn, TikTok, and YouTube
3. Brand consistency across all marketing channels
4. Meta Ads Manager strategy, campaign execution, and budget optimization
5. Analytics tracking, reporting, and performance optimization
6. Public relations and media outreach
7. Event promotion and marketing support
8. Google Business Profile updates and review response management
9. WordPress website updates and maintenance
10. Storytelling, article writing, and short-form video production
11. Management of login credentials and secure access for digital platforms
12. Collaboration with thrift store locations and administrative departments
13. Other duties as assigned
Competencies
1. Bachelor’s degree in Marketing, Communications, Digital Media, Public Relations, or a related
field; and/or 4+ years of equivalent professional experience in digital marketing, content
creation, media production, or public relations
2. Experience leading or supervising creative team members
3. Experience in multi-channel marketing, including digital and print content creation, social media
strategy, and platform execution across Facebook, Instagram, Threads, LinkedIn, TikTok, and
YouTube
4. Strong understanding of brand management and maintaining consistency across digital and print
channels
5. Experience with Meta Ads Manager, including campaign strategy, execution, and budget
optimization
6. Analytics, reporting, and performance optimization across digital marketing platforms
7. Public relations, event promotion and external communications
8. Google Business Profile update/reviews, and WordPress website updates
9. Strong storytelling, writing, and content development skills
10. Experience creating marketing and campaign assets using accessible tools such as Canva, video
editing platforms, and Google Workspace
11. Ability to manage multiple priorities independently in a fast-paced, mission-driven environment
12. Alignment with and support of the Christian mission, values, and beliefs of Hillcrest Platte
County
Supervisory Responsibility
This position manages two Social Media Coordinators at our Thrift Stores and Admin. Manage, train, and
empower social media coordinators across thrift shops; enhancing effectiveness.
Work Environment
This job operates in a professional office environment. This role routinely uses standard office
equipment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee
frequently is required to stand; walk; use hands to finger, handle or feel; and reach with hands and arms.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral
vision, depth perception and ability to adjust focus. Required to lift in moderation.
Position Type/Expected Hours of Work
This is a full-time position, and hours of work and days are Monday through Friday, 8:30 a.m. to 5 p.m.
Occasional evening and weekend work may be required as job duties demand.
Travel
Travel is primarily local throughout the business day.
Required Education and Experience
1. Four years of management experience
2. BS or BA Degree or 3 years of professional work experience in a related field
Preferred Education and Experience
Master’s degree in Marketing, Communications, Digital Media, Public Relations, Journalism, Advertising,
Graphic Design, or a related field.
Additional Eligibility Qualifications
Must possess a valid state driver’s license
AAP/EEO Statement
Hillcrest Platte County provides equal employment opportunities to all employees and applicants for
employment and prohibits discrimination and harassment of any type without regard to race, color,
religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation,
gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement,
promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities,
duties or responsibilities that are required of the employee for this job. Duties, responsibilities and
activities may change at any time with or without notice.
About Us
At Hillcrest Platte County, we are committed to living out biblical principles in everything we do. Through
our digital platforms, we aim to reflect Christ by sharing content that honors Him. As Matthew 5:14
reminds us, “You are the light of the world—like a city on a hilltop that cannot be hidden.” Every post
and interaction is an opportunity to glorify the Lord and align our HPC mission with His. As ambassadors
for Christ, we seek to glorify God in all we do, ensuring our content aligns with our mission and biblical
principles.
Who We’re Looking For
Do you have a heart for service and a passion for using your talents to further God’s Kingdom and help
those in need? Are you excited about the opportunity to make a difference in a ministry-focused
environment? If you’re enthusiastic about using your skills in digital marketing, storytelling, and creative
content creation to forward our mission and spread hope through digital media, we’d love to hear from
you!
Our Mission
Hillcrest Platte County is a Christian organization that offers supportive services for individuals and
families who are homeless or insecurely housed to achieve sustainable independence.